Video preroll ads are a type of digital advertising that are becoming increasingly popular. CWB Digital Solutions knows how important it is to stay on top of the latest digital trends, and preroll ads are definitely worth exploring!
When you run video preroll ads, your commervial plays before a user can view their desired content on a streaming platform. It is typically 15, 30, or 60 seconds in length and can be static, animated, or interactive. Some of the more popular and effective platforms for preroll ads are YouTube, Hulu, Twitch, and Vevo.
Benefits of Video Preroll Ads
Video preroll advertising can be a highly effective tool for your business. For starters, it is an effective way to reach a wide range of potential customers as the ads are played before streaming content. Additionally, preroll ads are cost–effective and can be targeted to a specific audience, allowing for more precise ad placement.
We offer several video advertising options to businesses, including video preroll, OTT, and CTV. Preroll ads are shown on streaming websites such as YouTube or Hulu. OTT/CTV ads, on the other hand, are ads that appear as part of streaming content, such as during a movie or TV show. OTT ads are typically longer than preroll ads, but cost more. We offer both, as they each offer powerful features. The lower cost of preroll makes it a great choice for any business which wants to start with video advertising.
Quick Facts
- Tap into 2 billion monthly video views.
- 70% of all online videos contain preroll ads.
- 86% average view rate.
- 79% completion rate on average.
- 15-20 seconds of brand exposure on average.
- At least 76% of the US population can be reached through preroll.
- Choose WHO you want to see your ad through advanced ideal customer profile matching.
- The lowest cost option for video advertising.
Targeting And Performance
We optimize your preroll ads to get the best performance for every ad dollar
Target Audience for Video Preroll Ads
Who is your ideal customer? When creating video preroll ads, it is important to consider the target audience. Knowing the demographics of the viewers and their interests will help us create ads that are more likely to be successful. We will target the areas you serve, and reach the type of people most likely to be interested.
Video Preroll Ad Performance
It is important to measure the performance of your video preroll ads in order to gauge their success. So we provide a complete reporting system which includes your view rate, completion rate, and CTR (click–through rate). By tracking these metrics, we can determine which ads are performing well and which need improvement.
Micro target your ideal viewer
- Zip codes (specific neighborhoods)
- Congressional districts
- Entire counties
- Age, gender demographics
- Household income
- Behavioral interest
- Type of content being watched
- And more!
Video Preroll Ad ROI
When it comes to measuring the ROI of preroll ads, the most important metric to consider is the cost–per–conversion. This metric measures the cost of the ad compared to the number of conversions (sales, leads, etc.) that it generates. By tracking this metric, you can determine whether or not your preroll ads are driving real results. We connect your video preroll ads to your website in such a way where not only do we track how many people visit your website, but what they do when they get there. This gives you the power to know exactly how many people converted into a lead for your business or organization.
All-in-all, video preroll advertising is a powerful tool for businesses looking to reach a wide range of potential customers. It is cost–effective, can be targeted to specific audiences, and offers measurable performance and ROI metrics. For all of these reasons, preroll ads are definitely worth exploring for your business.